In the past 15 years the women’s game has exponentially grown and developed through the increased interest shown by fans and ultimately investors/sponsors. In recent, the women’s game has seen the introduction and development of The Women’s Hundred, Women’s Big Bash and as of 2023 the inaugural Women’s IPL. Records were also broken at the Melbourne Cricket Ground in 2020 during the Women’s World Cup Final between India and Australia where 86,000 attended the game and 53 million watched it worldwide. This has been vital for the growth within women’s cricket allowing for that interest and passion from the international level to filter down into schools and clubs around the world.
Flicx has seen major interest from clubs and schools around the country looking to boost girls’ participation and to provide better cricketing facilities for their development.
Last year Flicx provided three pitches for Cranford House School in Oxfordshire which was originally a girl’s school before recently turning coeducational. The Flicx pitches have become a great success within the school providing versatile and essential cricketing facilities for the girls at Cranford. The 2G Flicx Pitches have been predominantly used alongside grass nets as additional net lanes for practice and for junior fixtures. The Flicx Pitch has also been used to play games on the Astroturf field.
The Flicx Pitches have been a big hit amongst the student’s boosting participation in Cricket as well as growing and developing an interest in the newly introduced sport at the school.
“The visual attraction provides a starting point that gets them playing. We’ve purposely left out two half pitches in the nets during break and lunchtimes, participation and borrowing of cricket equipment has tripled since last year over this first half term.”- Jack Perham (Head of Cricket)
Queen Ethelburga’s Collegiate:
Queen Ethelburga’s is an independent school located in the North Yorkshire countryside. As part of their cricket development, QE purchased a 2G Flicx Multi Age Pitch with their school logo to “increase the participation of cricket and Flicx seemed the ideal solution” – (Lead Coach Ben Gibbons).
The Flicx Pitch has created the opportunity to increase participation amongst girls’ cricket, something Lead Coach Ben Gibbons has been pushing for since he started in November of 2021. The Flicx pitch has been used to host junior and girls’ games on the extensive sports pitches and other available spaces while senior games have been played on the main square.
The other major development is adding cricket to the girl’s curriculum in 2023, promoting the growth of cricket at QE amongst girls and increasing cricket participation across the Collegiate.
Frimley Phoenix is a newly formed club located in Surrey. Frimley is a great story of a club who has embraced all forms of cricket, with the growth and development of women’s, girls’, juniors, and disability cricket.
As there are limited and restricted spaces available in the Surrey region for the expansion of cricket. The Flicx Pitch was the ideal solution to help utilize the existing facilities available to Frimley allowing them to put more games of cricket on for all members more so the juniors and women.
“The fact we can just roll out a pitch and have some youth games going on; women’s games going on all at the same time just shows the benefit of Flicx Pitch in a recreational ground setting” – (Mark Babb Surrey Cricket Foundation).
The 2G Flicx pitch has allowed Frimley to grow their women’s teams which now consist of three women’s softball teams.
It is great to be a part of the growth and development of the women’s and girls’ cricket across the UK and Flicx looks forward to further helping to improve and provide better facilities for the women’s game worldwide.