How Bespoke 2G Flicx Pitches Are Supercharging Fan Engagement for Professional Teams

Bringing Fans Closer to the Action

Cricket is more than a game — it’s a shared experience. Today’s fans want to feel involved, not just watch from the stands. That’s where bespoke 2G Flicx Pitches step in — transforming matchdays from passive viewing to hands-on participation. These portable, roll-out pitches are helping professional clubs and franchises globally unlock new ways to entertain, engage and grow their supporter communities.

Why Flicx Works for Fan Engagement

At its core, the 2G Flicx Pitch is a portable, roll out cricket surface:

• Handmade to order in the UK with bespoke colours, sizes and branding.
• Easy to transport and set up with the Flicx safety trolley — ideal for pop-ups, fan zones and activations. With Flicx you can take cricket anywhere!
• Versatile across surfaces — grass, concrete, artificial turf or even sand — meaning cricket can happen wherever fans are. We have even taken cricket to Mount Everest.
• Customisation options include club-colours, logos and tailored designs to reflect your brand or sponsors identity

This adaptability makes Flicx pitches more than just a playing surface — they become interactive hubs where fans can play, train, take photos and build memories.

Case Study: Sydney Sixers – Fan Days with Play

Sydney Sixers have embraced Flicx pitches as a fan-centric activation tool. Through community events, clinics and Fan Days, the Sixers used bright-coloured magenta Flicx pitch throwdowns to excite families and supporters ahead of BBL matches— including their Beach Blast campaign which took place in various beach towns in NSW to build excitement and engage new audiences in the team.

Liz McPherson, Fan, Activation and Community Manager at the Sixers, explains that the kids absolutely loved playing on the portable Flicx surface, with families snapping photos and engaging directly with the club’s community activities.

Flicx pitches have featured in their activations ever since, adding value at fan days and community events and being roll out at the Sydney Cricket Ground (SCG), creating moments that link supporters more deeply to the team. One investment with huge longevity and a multiple options to utilise them.

Case Study: Sussex Cricket Foundation – Enhancing the Fan Zone

At the 1st Central County Ground, Hove, bold blue Flicx skills pitches are enhancing the newly revitalised FamZone — Sussex Cricket’s family-friendly fan space open on T20 matchdays. This offers interactive focal point where spectators of all ages can get involved in cricket while attending matches.

“We have mainly used them in the FamZone for T20 matchday activations, but they’ve also been great for 1:1 junior coaching sessions during half‑term and the summer holidays. They’ve additionally been used by our VI squad for training and during our DIScoverABILITY Day. The feedback has been very positive our coaches really like the clearly marked areas, and the players do too” – Steve Pickup, Business Development Manager at Sussex Cricket

How Clubs and Teams Are Using Flicx on Matchdays

Here are some of the most effective ways franchises and clubs are leveraging bespoke 2G Flicx Pitches to bring fans closer to cricket:

1. Interactive Fan Zones

Portable pitches become the heart of fan engagement spaces — where supporters can bat, bowl or compete in light-hearted challenges before, during or after the game.

2. Skills Clinics & Youth Engagement

On matchdays, clubs host coaching mini-sessions on Flicx surfaces for local juniors — building community links and encouraging grassroots participation. Our coaching pitches are a great way to develop players skills in 1 to 1 sessions.

3. Inspiring the Next Generation by playing at top international grounds

Flicx has partnered with a number of County Boards in the past to host their schools, festivals and disability days on the outfields of grounds including the Kia Oval and Emirates Old Trafford. Without the protection that the 2G Flicx Pitch offers, the ground staff would not approve these events. Thousands of players have had the opportunity to be inspired at these iconic events some of which act as corporate fundraising events.

4. Brand Activation & Sponsorship Exposure

With custom colours and logos, Flicx surfaces become rolling billboards for headline sponsors. Sponsors gain visual exposure throughout activation areas, social content and PR coverage — giving them unique value on event days. Brands including Red Bull, Sixers, IPA and Sky Sports have all invested in pitches to take their content and events to new levels.

5. Flexible Pop-Up Events

Portable pitches enable clubs to take cricket off-site — from shopping centres to community parks — extending reach and raising the club profile beyond traditional venues.

6. Photo-Worthy Backdrops

Vibrant, bespoke pitches add colour and energy — perfect for fan photos, social content and user-generated engagement that spreads organically across digital platforms.

Design & Personalisation Options

Every 2G Flicx Pitch is handmade to order in the UK and offers a range of opportunities to match club identity and activation goals:

• Custom colours for pitch tiles and designs
• Logo integration to reinforce team branding and sponsors.
• Bespoke sizes tailored for space and activity type.
• Skill-based graphics like coloured coaching or target zones for fan challenges.

This flexibility means a club’s activation space can feel truly unique — whether it’s for T20 crowd bustle, family day match experiences or festival-style cricket engagement.

Start Planning Your Matchday Activation

From packed stadium fan zones to local community events, bespoke 2G Flicx pitches are helping clubs and franchises engage more deeply with their fans — creating memorable, interactive experiences that extend far beyond watching from the boundary.

Ready to make your matchdays unforgettable? Explore custom Flicx UK activation options and see how a tailored portable pitch could become a fan engagement success story for your brand.

If you’d like a layout, visual mock-up ideas, or suggested social campaigns based on these activations, just drop us an email kate@flicx.com for a mock up or an informal chat.