A decade of the 2G Flicx Pitch- Highlights of the past 10 years at Flicx

On Thursday 18th September 2013, the 2G Flicx Pitch was launched at Lords, the Home of Cricket. Tammy Beaumont cut the bespoke cake made especially for the day as we rolled out our second generation Flicx Pitch, which is manufactured in the UK.

Tammy has gone on to have a stellar career with highlights including winning the World Cup in 2017, being ICC women’s T20I Cricketer of the Year for 2021 and more recently hitting a record-breaking test score of 208 for an English female player in the 2023 Ashes. The 2G Flicx Pitch has made a similarly impressive impact on cricket facilities as clubs, schools and associations get to grips with challenges that exist in growing the game globally. The Flicx portable, roll out solution is a game changer, providing a quality surface for cricket whilst saving huge amounts of time and cost for volunteers.

In the past 10 years the 2G Flicx Pitch has taken cricket to all corners of the world including Timor Leste, Colombia and Turks and Caicos Islands whilst in 2014, it hosted the Guinness world record breaking highest game of cricket up Mt Kilimanjaro for charity where players included Ashley Giles, Heather Knight and Clare Connor. Other famous faces who have put the 2G Flicx Pitch through its paces have included Sir Geoffrey Boycott, Sir Ian Botham, Ben Stokes, Matthew Hoggard, Sir Andrew Strauss, Simon Jones and Eoin Morgan whilst we have also developed partnerships with Cricket Australia, the ICC Academy in Dubai and Surrey Cricket Foundation to name but three.

The past decade has seen a large increase in participation especially amongst juniors and women and girls teams. The 2G Flicx Pitch enables you to host more cricket by converting green spaces like fields and parks for cricket and to maximise the usage of your existing ground by hosting multiple games simultaneously on the outfield or adding extra training pitches all taking pressure off the main square. In places where turf wickets are not available, the 2G Flicx Pitch has been hosting cricket matches and training for the first time, creating a new pool of players, enjoying the game.

At Flicx we believe cricket is a game that anyone can enjoy – we love making bright and bold pitches and seeing players of all age and background playing. Flicx have dispatched well over 50,000 square metres of pitches which equates to over 1,380 full wickets in this time and we look forward to the next 10 years and growing further with some exciting new partnerships being discussed. For more information about how the Flicx team could assist you, do get in touch with us on 01295 816765 or email marketing@flicx.com